Tackling the Pension Industry, not with heads, but hearts
Created and conceived by Paul Goodenough, SAVING JANE was brought to life by Jeanette Nørgaard and Strange Beast. The campaign was a collaboration between Make My Money Matter, Global Witness and Global Canopy – managed and delivered by us.
A mere 1.45 mins long, we spiral through the life of JANE as she scrimps and saves her whole life so she can visit the magical rainforests of Sumatra.
But like most of our lives, Jane’s doesn’t take a simple path, and she needs to keep raiding her savings – pushing her dreams back year after year…
Reflecting the reality of life
Jane, not knowing what to do, visits a pension advisor, who gives her very specific advice on where she should put her hard earned money. The thing is, like most of us, Jane doesn’t know where her money is going…
To watch the short film, just click here.
